PRIVACY POLICY
Effective Date: January 1, 2025
This Privacy Policy describes how Sign Kings™ (which is the name we use for the legal entity Sign Kings™, "we," "us," or "our") collects, uses, discloses, and otherwise processes personal information in connection with our website, products, and services. We are committed to protecting your privacy and handling your data in an open and transparent manner.
1. CONTACTING US
We are the Controller of your personal data under the GDPR and responsible for your personal information under the CCPA/CPRA.
If you have any questions or concerns about this policy or our data practices, please contact us:
| Detail | Contact Information |
| Legal Entity/DBA | Sign Kings™ |
| Physical Address | 133 Welles St, Forty Fort, PA 18704, USA |
| General Privacy Email | info@signkings.com |
| Toll-Free Number for Privacy Requests | 1-888-248-1317 |
| Online Method for Privacy Requests | info@signkings.com |
2. PERSONAL INFORMATION WE COLLECT
We collect personal information from you directly when you provide it and automatically when you interact with our website.
A. Categories of Information Collected
In the preceding 12 months, we have collected the following categories of personal information:
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Identifiers: Name, Email Address, Phone Number, Physical Address (Shipping and Billing), Company Name, Account Password, and online identifiers like your IP Address.
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Protected Classifications: Date of Birth (DOB).
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Commercial Information: Records of products or services you purchased, obtained, or considered (Order History).
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Internet / Network Activity: Browsing history, search history, pages viewed, time spent on site, and information regarding your interaction with our website (collected via Google Analytics and cookies).
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Geolocation Data: Approximate location (derived from your IP address).
B. Sensitive Personal Information (SPI)
We collect your Account Password (combined with account access) and your Date of Birth, which are considered Sensitive Personal Information (SPI) under CPRA. We do not use this SPI for purposes that require us to offer a "Right to Limit" beyond what is outlined in Section 5.
3. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for the following specific business purposes:
| Purpose of Processing | GDPR Legal Basis (for EU/UK Users) |
| Order Fulfillment & Payment (Fulfilling orders, processing payments) | Contractual Necessity (We need the data to complete your purchase.) |
| Account Management (Creating and managing your user account) | Contractual Necessity (We need the data to maintain your account.) |
| Customer Service (Responding to your inquiries and support requests) | Contractual Necessity or Legitimate Interest (Responding to your request is a core business need.) |
| Marketing & Promotions (Sending email communications, providing birthday discounts) | Consent (You can opt out of marketing emails.) |
| Internal Analytics & Product Improvement (Tracking market trends, product popularity, and improving user experience) | Legitimate Interest (Improving our business is a core necessity.) |
| Security & Fraud Prevention (Protecting our services and users) | Legitimate Interest (Protecting our assets and customers.) |
4. SHARING AND DISCLOSURE OF PERSONAL INFORMATION
We only share your information with trusted third parties to provide our services, and we DO NOT Sell or Share your personal information for cross-context behavioral advertising (as those terms are defined under CCPA/CPRA).
A. Categories of Third Parties
We share your information with the following service providers (who act as Data Processors under GDPR and Service Providers under CCPA/CPRA):
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Payment Processors: PayPal, PayPal Checkout, Venmo, and credit card processors to securely handle transactions.
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Shipping & Fulfillment Partners: To package and deliver your orders.
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Email Marketing Provider: Mailchimp for sending communications.
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Data Analytics Providers: Google Analytics for tracking website metrics.
B. International Data Transfers (GDPR)
Since Sign Kings™ is located in the United States and we use US-based service providers, the personal data of our customers in the European Economic Area (EEA) and the UK is transferred outside of those regions.
For these transfers, we rely on Standard Contractual Clauses (SCCs) with those third parties to ensure an adequate level of data protection.
5. YOUR PRIVACY RIGHTS
Depending on your location, you may have the following rights regarding your personal information. To exercise any of these rights, please contact us using the methods provided in Section 1.
A. California Consumer Rights (CCPA/CPRA)
If you are a California resident, you have the following rights:
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Right to Know: The right to request the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties to whom we disclose it.
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Right to Delete: The right to request the deletion of your personal information, subject to certain legal exceptions.
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Right to Correct: The right to request the correction of inaccurate personal information we maintain about you.
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Right to Opt-Out of Sale/Sharing: As we DO NOT Sell or Share your data, this right is affirmed. You may also signal this preference by clicking the link below.
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Right to Limit SPI Use: The right to limit the use of your Sensitive Personal Information (SPI). Since your Date of Birth is used for the optional purpose of birthday discounts (delivered via email), you can exercise this right by opting out of marketing emails.
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Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
Opt-Out Links and Signals:
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Do Not Sell or Share My Personal Information: https://signkings.com/do-not-sell/
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We also respect browser signals, such as the Global Privacy Control (GPC), as a valid request to opt out of any potential future sale or sharing.
B. EU/UK Data Subject Rights (GDPR)
If you are a resident of the EEA or the UK, you have the right to Access, Rectify, Erase (Right to be Forgotten), Restrict Processing, Object to Processing, and the right to Data Portability. You also have the right to withdraw Consent at any time.
If you are unsatisfied with our response, you have the right to lodge a complaint with your local Data Protection Authority.
6 . COOKIES AND GOOGLE ANALYTICS
A. Google Analytics Disclosure
We use Google Analytics to gather anonymous data about how our website is used. This data helps us understand market trends, measure campaign effectiveness, and improve your experience. Google Analytics collects information such as:
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IP address
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Device and browser information
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Pages visited and time spent on site
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Approximate Geolocation
We have configured our Google Analytics to respect privacy and limit the data collected.
B. Your Opt-Out Options for Analytics
We provide the following methods for you to control the use of analytics cookies:
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Cookie Consent Banner: Analytics tracking is controlled via our Cookie Consent Banner upon entering the site. You may adjust your preferences at any time.
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Browser Add-on: You can prevent your data from being used by Google Analytics by installing the
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7. DATA RETENTION AND SECURITY
A. Data Retention
We retain your personal information for as long as you maintain an active account with us, or as long as necessary to fulfill the purposes outlined in this policy. This retention period allows us to provide you with ongoing customer support and fulfill legal obligations (such as tax and accounting requirements).
B. Security Measures
We have implemented technical and organizational security measures to protect the personal information we process. These measures include: data encryption, the use of SSL, restricted employee access, password protection, and secure servers.
8. MINORS
Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from minors. All customers are expected to be legal adults and enter into contracts with us.
We may update this Privacy Policy from time to time to reflect changes in our practices. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top.